Envisioning the Hannibal second-screen experience

2014  ·  Smashing Ideas  ·  Creative Director

I typically don't include new-business pitches as a work sample, as these rarely showcase final or even real work.  In many cases, they’re cookie-cutter and ad-hoc for the sole purpose of getting the right meeting or the right commitment from a prospective client. 


However, this client pitch posed a deliciously unique opportunity.


As a fan of the show, I jumped at the opportunity to lead the creative effort — if memory serves, I believe I yelled “dibs!” in our weekly leads meeting.  With so much potential for tie-ins to the show’s content and aesthetic, this pitch became a labor-of-love for me and something I’m proud to share.

Challenge 1: time and resources


At the time, I was the only creative lead with enough open-time to dedicate to this pitch effort – an effort which, to be honest, I probably would have taken on regardless. As a result, the conceptual ideas and the majority of the content in this presentation had to come from me.


At best, I had an hour or two with other disciplinary leads to validate or double-check specifics during the week I spent working on this.

Challenge 2: the audience


We had stakeholders in two cities, as well as a group of executives whose schedule would prevent them from attending any of the pitch meetings (despite our best scheduling efforts).


So I crafted two versions of the pitch – the one you see here designed to be a standalone piece that could be reviewed autonomously, and one with far fewer words on screen for in-person meetings.

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Pitch team lead & strategist.

Story author & fact-checker.

Creative Director & Designer.

Deep research on the show's dedicated fan-base — known affectionately as "Fannibals".

Worked with fellow agency leaders to calibrate our commitment to the client.

Ensured that the presentation materials were well-crafted and "pitch-perfect".  🤭