About

Born at a very young age, I made Seattle my home in 1991 and have enjoyed time at agencies, high-tech companies, and startups. Sometimes when it rains, I go outside holding a cocktail umbrella and pretend I'm a giant who makes bad decisions. One day, I hope someone will call me "sir" without adding "you're making a scene".

Born at a very young age, I made Seattle my home in 1991 and have enjoyed time at agencies, high-tech companies, and startups. Sometimes when it rains, I go outside holding a cocktail umbrella and pretend I'm a giant who makes bad decisions. One day, I hope someone will call me "sir" without adding "you're making a scene".

 
 

I'm not what many would consider a "designer" in the classic sense (if there even is still such a thing).  I'm a self-trained designer, consider myself more architect than artist, I gravitate towards crazy-complex problems that would give others hives, and I love data (a lot).  I'm also one of those rare creative folks that actively seeks out opportunities to speak in public and mentor others. 

I lean toward the UX end of the scale (Lean UX jokes welcome here), but also like making things pretty.  I love getting into users' heads and hearts to really understand what makes them tick and gets them excited – and then serve as their champion throughout the project.  Something magical happens when you can facilitate a deep enough empathy for users that the team begins referring to them like they're co-workers.

No one is good at everything, but I'm always trying to explore and learn something new – be it a new prototyping tool, a new work methodology, or a new leadership philosophy.

I feed off of high energy collaboration and prefer face-to-face interaction over phone calls or email, but also recognize the value of think-time and focused daydreaming.

I also blend movie quotes into everyday conversation, am pretty good with voices and accents, and could probably not embarrass myself on Jeopardy. 

I truly love what I do for a living.

 

THIS I BELIEVE

Understand your users before you engage with them; connect with their hearts and their minds will follow.
 
There's beauty in even the most mundane idea, we only need look at it through the right lens.
 
Good design is transparent, polite, and emotionally resonant.
 
The market’s response is the true measure of a design’s success.
 
Storytelling reveals meaning without committing the error of defining it.
 
Never underestimate the power of sharp minds wielding sharp pencils.
 
 

DROP ME A LINE.  I'D LOVE TO HEAR FROM YOU.