ABOUT

Born at a very young age, I made Seattle my home in 1991 and have enjoyed time at agencies, high-tech companies, and startups.  Sometimes when it rains, I go outside holding a cocktail umbrella and pretend I'm a giant who makes bad decisions.  One day, I hope someone will call me "sir" without adding "you're making a scene".

I'm not what many would consider a "designer" in the classic sense (if there even is still such a thing).  I'm a self-trained designer, consider myself more architect than artist, I gravitate towards crazy-complex problems that would give others hives, and I love data (a lot).  I'm also one of those rare folks that actively seeks out opportunities to speak in public and mentor others. 


I lean toward the UX end of the scale (Lean UX jokes welcome here), but also like making things pretty.  I love getting into users' heads and hearts to really understand what makes them tick and gets them excited — and then serve as their champion throughout the project. Something magical happens when you can facilitate a deep enough empathy for users that the team begins referring to them like they're co-workers.


I feed off of high energy collaboration and prefer face-to-face interaction over phone calls or email, but also recognize the value of think-time and focused daydreaming.


I also blend movie quotes into everyday conversation, am pretty good with voices and accents, and could probably not embarrass myself on Jeopardy. Probably. 


I truly love what I do for a living.

THIS I BELIEVE

The best user experiences are transparent, polite, and emotionally resonant.
We do our best work when empowered with the right intel to make better decisions faster. 
Designing without learning is just guessing.
A UX’ers most important skill is their ability to collaborate with other disciplines.
Don’t try to be the one with the best answers, try to be the one with the best questions.
Integrity is how we behave, even when we think no one’s watching.  Character is how we treat those who can do nothing for us.
Take accountability, embrace vulnerability, strive valiantly, dare greatly.
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